Project Seminar "Business Plan" (B)
Students get to know the major tools of modern business management (Principles of Management) and apply these tools to writing a business plan (Business Strategy & Business Plan). This combination of theory and simulated practice ensures a comprehensive understanding of the otherwise disjoint fields of Business Administration, and a better sense of real business life. Students will acquire a sound foundation in the economic theory of business management. The acquisition of major social, self-management and IT-skills is fostered by coached multicultural teamwork and presentations in class, as well as the introduction to important software tools (Word, Excel, PowerPoint).
Contents:
- Marketing: Definition of the Target Group, Sales Plan, SWOT, Brainstorming Techniques, Marketing Mix; Pricing Schedules
- Staffing a Corporation: Demand, Recruiting, Assignment of Property Rights
- Fundamentals of Accounting: The Annual Report, Function and Structure of Financial Statements
- Incorporating your Firm: Alternative Legal Options, Tax Aspects
- Production and Logistics: Design of Production Programs, Costs of Production and Distribution Systems
- Operational Financial Planning: Financial Effects of Staffing, Investment, Procurement, Production and Sales
- Managerial Economics: Creating and Capturing Value, Game Theory
- Designing Organizational Architecture: Allocation of Decision Rights, Incentive Compensation, Reward Systems
- Applications of Organizational Architecture: Vertical Integration and Outsourcing, Con-cepts of Leadership, The Business Environment and Ethics
- Development of a Business Idea: Functions of and within companies, Value creation, Design of a Business Plan
Documents & course organization:
Literature:
- Brickley, J. A./Smith, C. W./Zimmerman, J. L. (2008): Managerial Economics and Organiza-tional Architecture, 5 ed., Irwin